The Polish Tourist Board should be proud. Their campaign to promote Poland is certainly working. Well, kind of.
The Philippines have launched a new tourism campaign, Kay Ganda (‘so beautiful’), which, it would seem, borrowed a thing or two from the logo of the above mentioned Polish Tourist Board:
This is an interesting initiative. Polish manufacturers from Wisła, a tourist resort in Beskidy, south of Poland, have had enough of cheap ‘local’ souvenirs mass-produced in China with little or no relevance to locally produced goods.
From now on they want to promote local souvenirs, food and other products and, to distinguish them from cheap, irrelevant tat, they plan to add stickers with a special logo and a “Made in Wisła” slogan to all goods produced locally.
“Tourists will be able to recognise sausages from Wisła, local cakes, spring water, wooden toys, local souvenirs or wooden houses. They can take home nice local cakes and not a ciupaga [Highlander’s axe] made in China”
Pawel Bragiel, the chair of Wisła Friends Association told Poland’s Gazeta Wyborcza.
He also claims Wisła is the first town in Poland to introduce such logo and such initiative.
I think it’s brilliant people begin to recognise and support what they know best. I do hope others will follow.