Another Polish city is about to pump some serious money into an international TV campaign to promote itself.
Poznan, one of the oldest Polish cities, for decades recognised as an important trade centre favoured by many Polish entrepreneurs, will be showing a series of ads across a number of TV channels in Britain and elsewhere.
Those behind the “Eastern energy, Western style” campaign want to make the city more recognisable abroad. But also, presumably, they want to present it as an important acedemic and cultural hub, on a par with Warsaw, Krakow or Gdansk.
And it is an important city, after all this is where Mieszko I, the first Polish ruler, was linked to Poznan and the first Polish cathedral was built here ten centuries ago. Poznan has always been seen as a dynamic, successful city and last year it launched a new logo and a new promotional slogan: “POZnan: the city of know-how”. (The capitalised POZ is how the city is recognised internationally in aviation).
The city’s mayor, Ryszard Grobelny, said the slogan reflected the character of the city’s inhabitants, their ability to do things skillfully and professionally.
The newest campaign is supported by a 3-minute long video shot by Xawery Zulawski, the son of Wojciech Zulawski, the famous Polish director, and his wife, Malgorzata Braunek, an actress.
You can watch the full version above, while shorter versions will be shown on Sky News, Sky Sports and CNBC in the UK, CNN internationally and on various channels in Germany, Spain and other countries.
Oh and if you ever wonder how to pronounce Poznan – or any other major Polish city – you know where to look for help