Wow. I never thought I would say this, but I’m really impressed by the latest attempt by the Polish Foreign Ministry to promote Poland. They have just launched a website called “Do you know Polska?” which is a cross between a quiz, a social media-powered photo- and language-sharing site and a promotional hub aimed at English-speaking audiences.
Through a series of large-format images of Poland with superimposed words and their definitions the Ministry is clearly hoping to promote Poland as a young, vibrant and cosmopolitan destination. The opening screen asks you whether you “know Polska” and if your answer is “yes”, you take a short test. You are then able to add new words and images, share the existing words and phrases through social media sites like Facebook and Twitter, or simply browse the (hopefully soon to be expanded) library of mostly slang or at least informal words and phrases. Linguistically the site is probably of limited use as it doesn’t explain for example the difference between the infinitive and other cases and therefore may be a bit confusing.
I have to say, many of the words and phrases there have surprised me – I clearly need to watch more MTV Polska.
So far I’ve counted 24 words and their definitions on the site, which seems very little, so it’s going to be interesting to see how this project develops. It’s clearly aimed at a younger audience and the simple and sleek design should help. It looks like the site nicely complements other promotional activities which so far have either focused on some traditional aspects of the Polish culture or on mass tourism, or were aimed at foreign investors. This, although a bit niche, reaches out to the younger audience for whom social media is second nature. Therefore it’s likely to reach more people worldwide.
Have you played with the site yet? If so, what do you think? Czaisz bazę?