A strange thing has happened. A Polish social networking site called Nasza Klasa, a cross between Friends Reunited and Facebook, was the 6th most popular social networking site in the UK, according to Hitwise UK.
This is a clear sign of a few things, I guess, but most importantly:
a) Poles are as crazy about social networking as anyone else;
b) there are still large numbers of Poles in the UK and they want to stay in touch with their past.
According to the graph below Nasza Klasa is more popular than Twitter, which is quite an achievement bearing in mind the fact that Twitter’s popularity has gone up by something like a zillion per cent since all the celebs have discovered yet another outlet for their egos.
Nasza Klasa has taken Poland by storm over the past year or so and – like Facebook in the UK two years ago – has produced hundreds of hours of media coverage. And like Facebook it’s put people who haven’t seen one another for years in touch again, revealing the extent of Polish migration over the past 40 years.
It was particularly interesting – even for me – to see how many people, including my uni friends, distant family members etc., have ended up in the UK. For various reasons – some have well-paid jobs as GPs in areas where there are doctor shortages, others work for PR agencies, others still came for a year or two to work in temp jobs.
It would be good to see what percentage of those using Facebook and/or Twitter are also Poles living in the UK.
Oh, and talking of Twitter – remember to follow @thepolskiblog
Market share chart © Hitwise UK