I’m getting a bit allergic to celebs and their omnipresence. My recent trip to Poland only confirmed my suspicions about the inevitable spread of the celebrity culture. Celebs everywhere, with only a few noble exceptions.
Nothing seems to be immune from their ‘endorsement’ any more. The same here. Now even The Guardian – until recently one of those ‘noble exceptions’ – has jumped on the bandwagon. I’ve noticed recently they’ve started adding celebrity wrapping paper to every issue of The Guardian. WTF?
Oh, so it’s for charity you say? You get a shitty piece of paper with some kisses endorsed by Sienna Miller and you are supposed to bid online for ‘the original’. Fine, but why Sienna?! Are there not enough people who’ve actually done something significant? I’d rather give the money to those who need it directly than bid for whatever Sienna or Kate Moss endorses. What next? Jade Goody’s boob prints?
And say I tried bidding, but didn’t get ‘the original’. Should my now supposedly clear conscience, boosted by the money I’ve given to charity via the bidding process, take the shitty Sienna kisses or Kylie’s twirly whatever as a bit of a compensation? Do the marketing guys at The Guardian really think that someone will be thrilled to be able to wrap a book, an iPod, a pair of socks in this?
“Here, darling, merry Christmas. A small pressie from me. Oh, mind the wrapping paper. It’s a SIENNA! Yeah, came free with The Guardian. Free! That’s how much I love you! Oh, and you’ll be pleased to know I’ve shredded the rest of the paper and we can now use it in the cat loo!”Tweet
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