If you ever see this logo on any Polish products, you can be sure it’s something of a really good quality, something Poles are really proud of. ‘Teraz Polska’ (literally: ‘Poland Now’ or ‘Time for Poland’) is a national competition, in which brands, products, producers – and recently also individual city councils – compete for the title of the best in their respective field.
There have been 18 editions of the competition and you can find the Teraz Polska logo on a really wide range of products – from vodkas to sausages; from spices and healthy food to men’s suits; from software to roof tiles.
Almost anyone can nominate, but the final choice is down to a group of experts who test the products and award the TP title. The Teraz Polska title acts as a stamp of approval of the product’s quality, but also opens the door to new markets.
During my recent trip to Poland I was surprised to see how many products, even as basic as margarine and cheese bear the Teraz Polska logo. Which I guess, from a consumer point of view, is very reassuring. Although I also liked this variation of the logo, a bitter comment on our favourite national passtime: